The Amazing Race Canada, sponsored by Chevrolet Canada, starts Tonight!
On your marks, get set, go! This summer will mark the fifth season of The Amazing Race Canada, and for the fifth straight year, Chevrolet will partner as the official vehicle sponsor of the program. As the most-watched summer show in Canada (1.9 million viewers per week),
The Amazing Race offers a very unique opportunity and valuable platform. Chevrolet's sponsorship of The Amazing Race has been successful in the past due to the natural integration of vehicles in the show.
The show premiered last evening, Tuesday July 4th, on CTV.
With teams driving our vehicles to get to their destinations, it allows us to showcase the features, benefits and dependability of a Chevrolet in a more genuine way that connects with viewers.
The vehicles in the spotlight this year are: Cruze Sedan/Hatch, Equinox, Trax, Silverado, Spark, Bolt EV, and the Colorado ZR2.
This season's grand prize is a Next-Generation 2018 Chevrolet Equinox True North Edition.
Chevrolet Canada will post a variety of sponsored video content, that we welcome you to leverage and share within your social media networks. Weekly show recaps will occur in web segments we call Backseat Drivers, hosted by last year's winners Kristen and Steph. They will drive in a different Chevrolet vehicle each week while they recall the events of the most recent episode.
Another segment, Quickfire Questions, is a fun and quirky way to get to know the contestants as they answer some left-field questions in front of the all-new Chevrolet Equinox. Keep your eyes peeled on the Chevrolet Canada Facebook page for content, and tune in to CTV every Tuesday, to see our vehicles in action!